On the morning of April 27, Vietnamese-American designer Cassey Ho said on Eonline that this dress model was sold out in 15 minutes with more than 6,000 orders. Some other color versions of the dress model were also ordered by customers.

Also according to Eonline , Taylor Swift wore the Pirouette Skort dress model of the sportswear brand Popflex to promote the MV Fortnight and the album The Tortured Poets Department .

Business Insider said that after her husband shared the information that singer Taylor was wearing a dress from her brand Popflex, Cassey Ho reacted with such joy: “I wish I had screamed or jumped up.” . I was dumbfounded.”

Cassey Ho, 37 years old, is the child of a Vietnamese couple living in Los Angeles, USA. While in college, she started teaching Pilates at a local studio and realized how difficult it was to find gym bags, so she designed her own. In 2009, she founded the Blogilates brand specializing in sports bags, then opened the Popflex brand to produce sports clothing.

This is not the first time the female singer has helped fashion products sell well, especially with popular brands. In 2021, in a Screwface Capital shoot by Dave, Taylor Swift wore a yellow two-strap dress with feminine floral patterns from the Reformation brand. The dress with a bow detail in the middle of the chest was then “hunted” by the online community right after the female singer shared the post. At that time, the dress had a retail price of $218. The product quickly sold out in all sizes.