There are many very successful brands owned by female celebrities these days – you can’t walk into a Sephora without seeing a half dozen right away.

Kim Kardashian has scored with her brand Skims which makes shapewear and sleepwear.

Kim’s younger sister Kylie Jenner also has done well with two brands: Kylie Cosmetics and Khy.

And Rihanna‘s lingerie and beauty lines are massive moneymakers. Selena Gomez is now a billionaire thanks to Rare Beauty. And Hailey Bieber has a blossoming business with Rhode.

Others on the list: Khloé Kardashian‘s Good American, Mary-Kate and Ashley Olsen‘s The Row and Gwyneth Paltrow‘s GOOP.

Jennifer Lopez is inching closer with JLo Beauty and Delola which are blossoming.

But which woman is in the #1 spot?

 1. KIM KARDASHIAN

Kim Kardashian’s company Skims is a blockbuster and firmly in the #1 spot.

As of July 2023, Skims was valued at over $4B. The company has done so well her own worth is around $1.7B.

In 2018, Kim launched the shapewear brand. It was first called Kimono but was changed to Skims.

The brand focuses on inclusivity and body positivity by providing items for various body sizes and skin tones.

Skims has over six million followers on Instagram and 1.3 million on TikTok, showcasing the brand’s popularity.

Over the past year, there were almost 39.7 million searches for Skims on Google, in addition to its average monthly organic site traffic of 2.9 million.

2. RIHANNA

Rihanna’s Savage x Fenty lingerie brand is worth $1B and Fenty Beauty is worth a conservative $2.8B.

Together that is almost $4B.

No wonder the Diamonds singer has not rushed to make new music.

Savage X Fenty was named one of Fast Company’s 10 most innovative style companies of 2020 and as of 2021, the brand is valued at $1 billion.

Her brand caters to a wide range of skin tones and body sizes, including the use of plus-size models.

On Instagram, Savage x Fenty has over 5.1 million followers and over 419,600 posts under the brand’s hashtag #savagexfenty.

This is in addition to 514,200 followers and 32,700 hashtags on TikTok.

The Savage x Fenty website generates monthly organic site traffic of 22,300, on average. Over the last year, almost 4.7 million searches were made for the brand worldwide.

3. SELENA GOMEZ

Selena Gomez got her start on TV with Barney, did Wizards Of Waverly Place and became a pop star with hits like Love You Like A Love Song.

And, more recently, she has gone back to TV with Only Murders In The Building.

But the Texas native has made most of her money from Rare Beauty.

In 2019, Gomez founded her makeup company which was named after her album Rare from 2020.

In September 2024, she was officially reported to be a billionaire, per Bloomberg, worth.

The company is now worth $2B.

4. KYLIE JENNER

Both are doing very well.

In 2018, Forbes reported that Kylie Cosmetics was valued at $800M and in March 2019 valued the company at $900M.

Coty bought a 51% controlling stake in the company for $600M in November 2019 valuing the company at approximately $1.2B.

While Jenner initially gained recognition for her beauty empire, when she entered the fashion space with Khy, which reflects her evolving brand identity, she scored.

Khy hit $1M in sales in its first hour.  And the brand is growing fast.  This year alone there have been several new collections, even one for swimwear.

5. MARY-KATE AND ASHLEY OLSEN

Mary-Kate and Ashley Olsen came to fame as small children with their TV sitcom Full House.

Then they turned to the fashion business in New York City.

They launched their clothing brand, The Row, in 2006. And now the company is reportedly worth $1B.

It has 2.4 million Instagram followers and over 256,000 posts under #therow, contributing to their combined $500 million net worth.

6.  JESSICA ALBA

Jessica Alba’s Honest Company has been a blockbuster.

It is now worth $373M.

The Los Angeles based consumer goods company was founded in 2011 by Alba, Christopher Gavigan, and Brian Lee.

The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022.

The Honest Company has raised multiple rounds of venture capital, and went public via initial public offering in May 2021, generating over $100 million in capital.

In 2021, The Honest Company officially filed for an initial public offering.

In April 2024, Alba stepped down from her role as Chief Creative Officer.

7. REESE WITHERSPOON

Reese Witherspoon founded her clothing and accessories brand Draper James in 2015.

The name is in honor of Witherspoon’s grandparents, Dorothea Draper and William James Witherspoon.

In October 2015, Draper James announced a $10 million round of investment funding from early-stage investment firm, Forerunner Ventures.

That same year they opened a store in Nashville.

The brand took off because it was more conservative with floral print dresses and had a Southern flair with slang like Y’all on totes and purses. It helped that Reese modeled most of the designs.

In February 2022, they dropped a new line in partnership with Kohl’s.

In 2023, Consortium Brand Partners acquired the brand.

8. HAILEY BIEBER

Rhode, a skincare brand launched by Hailey Rhode Bieber in June 2022, has been very successful.

Her products, which are at an affordable price point (between $16 and $30), sell out quickly online and generate a large waitlist.

All Rhode products are vegan, gluten free, cruelty free.

Justin Bieber’s fashion brand Drew House has also been a hit. Drew is his middle name.

The clothing is casual and often the singer uses a yellow smiley face. Sometimes he also incorporates images of actress Drew Barrymore.

‘Drew House is a community, a place where you can be yourself and loved, encouraged, safe and valued,’ it says on the Drew House website.

The brand has over 1.6 million followers on Instagram and over 28,700 on TikTok. On average, the Drew House website has monthly organic traffic of around 38,500.

9. KHLOÉ KARDASHIAN

Khloé Kardashian’s clothing brand, Good American, was created in 2016.

It now reportedly makes over $200M annually.

Good American provides clothing that accentuates women’s curves and caters to various body shapes and sizes.

It’s particularly popular for its denim shorts and jeans collections but also sells various other clothing.

The Good American website receives monthly organic traffic of around 235,100, and more than 2.4 million Google searches have been made for the brand over the last year.

On social media, Good American has over 2.4 million followers on Instagram and over 231,000 followers on TikTok. The popularity of Khloé’s clothing brand is shown in her $60 million net worth.

This month she signed Cindy Crawford as her first celebrity model.

10. GWYNETH PALTROW

Goop has done well for Gwyneth Paltrow.

By early 2020 it was reported that the company was valued at about $250M.

The focus of G. Label by Goop is creating timeless and familiar yet effortlessly cool clothing.

All items are inspired by pieces that Gwyneth has either worn and loved or has always wanted but been unable to find.

The brand can be accessed via the Goop website, which garners organic traffic of around 305,400 per month, on average.

Over the last year, more than 2.3 million searches were made for the Goop site on Google. When it comes to social media followers, the brand has over 1.8 million on Instagram and 168,300 on TikTok. The introduction of G. Label as an extension of Goop has contributed to Gwyneth’s net worth of $200 million.